DTH service Tata Sky has rolled out its latest Family Jhingalala campaign with superstar Amitabh Bachchan as brand ambassador. Earlier the campaign was lead by SRK.
Clearly leveraging Bachchan’s effortless ability to slip into any role, this new campaign not only uses him as a live character but also as seven puppets, each representing a different family member. The campaign, directed by National Award-winning director Shoojit Sircar, features Bachchan in seven unique avatars and will go live today.
This recent campaign tells the usual story of an Indian family where each member has vastly different entertainment and content needs. Bachchan then explains how all these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in the everyday life of an Indian household. Interestingly, every puppet was worked upon extensively by a specialised team from Czech Republic to make each one look like Bachchan.
“There is no other entertainer like Mr Bachchan. And when there are seven of them in never seen before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky,” said Sukesh Kumar Nayak, Executive Creative Director, Ogilvy& Mather.
After gaining limelight for various statements in the past Amar Singh has now claimed that Amitabh